How to use the psychology of ‘us vs. them’ to develop powerful creative brand...
In this, our first edition of the Marketing Science Cheat Sheets for brands, we explore how you can use social identity theory to create an ‘Us vs. Them’ brand strategy that will increase message...
View ArticleHow brands can use two primal judgements to drive brand engagement and...
In this month’s Marketing Science Cheat Sheet for brands we explore how consumers use two judgments (warmth and competence) to assess brands and how you can utilise this to influence purchasing...
View ArticleHow brands can use visual metaphors to influence consumer attitudes and...
In this month’s Marketing Science Cheat Sheet for brands we explore how consumers attitudes and purchases intentions are influenced by the use of visual metaphors in brands communications. The Insight...
View ArticleMarketing Science experiment finds that online conversions increased by 573%...
Abstract StoryScience worked with The O2 to use Marketing Science to help them answer their biggest marketing question/challenge: “How to improve digital marketing effectiveness and increase online...
View ArticleHow Brands Can Tap Into The 10% Tipping Point Rule To Spread Their Message...
In this month’s Marketing Science Cheat Sheet for brands we explore how brands can increase media effectiveness and ROI by utilising minority influence. The Insight Human behaviour is affected by the...
View ArticleHow experience-based brands can use the secret of benign envy to drive...
In this month’s Marketing Science Cheat Sheet for brands we explore how brands tap into the powerful emotion of envy to trigger purchase intention in consumers. The Insight Consumers purchase intention...
View ArticleHow the psychology of storytelling can make your brand videos go viral
In this month’s Marketing Science Cheat Sheet for brands we explore how brands can use story development in video content to drive views and shares, therefore increasing the chances of the content...
View ArticleScience discovers how your social media strategy might be hurting your sales
In this month’s Marketing Science Cheat Sheet for brands, we explore how brands can improve their social media strategies by optimising for the effect of identity signalling. The Insight Consumers...
View ArticleHow to trigger ‘keeping up with the Joneses’ and encourage consumer purchase...
In this month’s Marketing Science Cheat Sheet for brands we explore how brands can tap into the power of benign envy to drive consumers desire to purchase luxury products. The Insight When benign envy...
View ArticleIncrease consumer satisfaction and loyalty by using science to understand how...
In this month’s Marketing Science Cheat Sheet for brands we explore how hospitality (and other service focused) brands can increase consumer satisfaction and loyalty by understanding how they perceive...
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